Here are 20 of Niche Product Trade Shows Tips – the do’s and don’ts taken from a bonus Module of Andrew Reynolds Cash On Demand course and written out for you by one of his Home Based Business students.
Please make a point of reading them. As obvious and simple as they might appear, you’d be amazed how few of Andrew Reynolds Cash On Demand students apply them.
Hold on tight…here’s Andrew Reynolds list in short form
First and foremost – wear comfortable shoes.
Don’t Sit – You look like either you don’t care or it’s private ’sit down’ time.
Don’t Read – Attendees will assume you are in ‘private’ mode and will not interrupt you. You’ve lost them before you even had them
Mobile etiquette – Is noted. Maybe a good idea to turn it off and deal with missed calls and messages later.
Don’t Smoke – Bad in all respects
Don’t Eat Or Drink – Rude and messy. Be ready to do business.
Don’t Chew Gum – Messy and rude. You’re running a business not a Grease audition.
Don’t Continue Private Conversations – Andrew Reynolds drives this point home. Quit the chitchat and steer clear of the bad eggs. Visitors won’t be interested if they think you’re otherwise engaged.
Pay Attention To Visitors – Even if you’re on your own and busy, at least acknowledge the visitor and let them know you’ll be with them shortly.
Don’t patrol the booth – Relax and swing.
Hand out brochures with care – Interact, engage, charm amuse and inform.
Don’t Misjudge By Appearances – Books, covers and all that. Treat everyone with respect. (see the story Andrew Reynolds tells in the Cash On Demand course of a clear case of judging a book by its cover wrongly)
Rest well – Burning candles at both ends isn’t necessarily good for business. (Unless you’re in the candle industry)
Wear Something Which Immediately Identifies You As The ‘Staff’ Member On The Stand
The Personal Touch – Cash on Demanders (in fact everyone) love to be called by their name – do it if possible. If you’ve ever had a mailing from Andrew Reynolds you’ll know he tends to personalise these and call you by your name. Trader shows are no different. Use first names where possible.
Perpetual Motion – Don’t stand still in your booth. You have spent money to set up the trade show stand and to be there for three days. This is ’show time’ – put on a good show!
Start at the beginning/finish at the end – Work each and every hour.
Ship shape and Bristol fashion – Operate a lean, clean sales booth machine.
Avoid Booze – Soft drinks only.
Avoid Smelly Foods – Smelling like last night’s Vindaloo really isn’t a good idea.
WEAR COMFORTABLE SHOES! – yes, I know Andrew Reynolds started with this one as number one on his list – but seriously… when they said no pain no gain they were lying! Andrew Reynolds teaches easier ways to gain in his monthly Cash On Demand course