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Andrew Reynolds on the Freedom of the Cash on Demand Business Model

April 17, 2014
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Anyone who has been to a Workshop or Bootcamp of Andrew Reynolds will know that he grew up with the cards stacked against him when it comes to making money. Although he is now a Multi-millionaire, his parents struggled to make ends meet and frequently didn’t manage it. His father spent most of his working life, struggling to make a little hardware store in Winchester earn enough to feed his family and pay the bills.

Whenever he’s preparing for a Bootcamp Andrew admits he looks back on his childhood and it always strikes him how much we all seem to take for granted. All the things that we have around us now.

And Andrew Reynolds says when he tries to compare what we have today with the days, his good old Dad was struggling to run his hardware shop, he considers we are so fortunate to be around at this particular time in man’s history.

Because it was less than 50 years ago, that people who wanted to be self-employed and strike out for their own independence, really didn’t have much choice…certainly didn’t have the choices we have today.

Back then if you were in retail, it meant opening a shop on the high street…if you were lucky enough to afford the rent…otherwise it was down one of the side streets or the outer part of the top of town, where people didn’t always get to. And you had to buy all of your stock…a fortune tied up in the stock alone…and then you had to do all you could to entice people passing by into your shop…and all you had was the window display and sometimes a bit of frontage which was part of the pavement.

And as Andrew Reynolds remembers, if his Dad sold a big item, like a lawnmower, it was too big a purchase for one go. Customers simply didn’t have that kind of money to hand, and they had to get financing for it. And so, dad would have to give someone an HP loan form. And the customer would go off with this form, fill it in and it would go back to the HP lender and it could take up to a fortnight for the money to come through. So, all this time, his Dad was waiting for the income from that sale. But sometimes, the HP wouldn’t lend the money to that customer.

After two or so weeks of that lawn mower sitting in the stock room, it had to go back on show and wait for another customer. That’s a minimum of two weeks of dead money in that one item. Of course it was always longer than that, because that mower would probably have been for sale for weeks if not months before someone was even interested in buying it.

So, the business format was pretty hopeless. There was a huge delay built into the process of selling something.

That’s all changed. With a Cash on Demand type business, you get an immediate decision from your customers and they pay instantly. In fact, the business owner gets the money BEFORE the product is sent out.

Not only that, the customers are hungry to buy whatever it is you have to sell – because you only target your niche group…they are the only people that you show your products to.

And of course, as Andrew Reynolds also explains, the availability of credit and debit cards means that so many customers out there have instant financial resources. And people today use those as a way of life. Let’s face it, they didn’t teach us at school, the difference between good credit and bad credit.

Andrew Reynolds says there’s a mate of his, he’s got a very simple view on life. If he gets a bit down, if he’s had a bad couple of months, he turns around and says, “That’s it, I’m going to sod off and have a bloody good holiday and stick it all on the credit card.” And he gets moody in the winter and so at Christmas time he goes mad and buys all these gifts and things and sends it all to his friends and relatives. Much of it probably ends up in the skip. But, he sticks it all on his credit card and then in January wonders why he’s got all this debt. And he’s a sucker for a new car. Every year he has to have the latest model. He’s a salesman’s dream. He signs up the loan agreement and the minute he drives the car off the forecourt, it’s lost a good 20% of its value immediately. But of course, the interest on his loan is going up. That’s BAD credit.

Andrew Reynolds has talked to his mate about this stuff and has asked him why he gets himself into all this debt? Because he’s now got this bloody great hole in his finances, because of all the interest he’s always paying, it’s accumulated into big debt for him. But his mate just turns around and says, “Well you were the same, you know before you got to be Mr Bigshot you used to use credit cards”. Andrew Reynolds agrees he did, but he trained himself to use credit sensibly.

It was roughly eleven years ago when Andrew Reynolds was invited to go to a seminar in the States. He used his credit card to pay for a plane fare and a seminar ticket to learn stuff. And Andrew Reynolds also admits that when the guy who took that seminar, who became Andrew’s mentor, invited him to purchase some reprint licenses and products, without hesitating, Andrew used his credit card. And he did so, because he considered it to be good credit because he was investing in his future. In other words, his investment money was likely to show a profit in the long term.

One of Andrew Reynolds speakers at some of his seminars, workshops and bootcamps is Dan Kennedy. And originally, Andrew went to one of Dan’s seminars over in the States. At that seminar, Andrew Reynolds admits he must have spent something like $30,000 on a credit card on some materials that some of the speakers were offering. Again this was an investment. When Andrew looked at it the other day, that $30,000 he invested has made him over £1,000,000. Now, that’s a POSITIVE way to use a credit card.

If you compare that to Andrew’s mate who uses credit cards to have a bloody good Christmas and holidays and a brand new car…and all the flash clothes, he has to have those as well, just about everything he buys is out of date by the time he gets them home. And all he’s doing is building a great whopping hole in his finances. Andrew Reynolds way of using credit was to invest in his future. They don’t teach us that stuff at school. Maybe it’s because they simply don’t know that themselves!

Going back to Andrew Reynolds Dad…if he sold that lawnmower and the guy did get his HP loan, then his Dad had to run a van as well so he could drive around Winchester delivering the goods.

So, the old retail business had these big overheads. It was not only renting a shop, and buying in lots of stock, it was also you had to buy and pay the running costs of a delivery van…not cheap even today!

Consider the Cash on Demand business model, these days delivery is not a problem. If you want to send a package, even it it’s a big package over to the States for example, phone up FedEx and they pick it up and it will be delivered 24, 36, 48 hours later. We take this stuff for granted. But it wasn’t available back in the 1950s, 60s or 70s when Andrew’s father was struggling to run his business.

Andrew Reynolds says he can remember so vividly, the picture of his Dad sitting in that shop for 25 years of his life, staring out of that front window waiting for the customers to come in. He was looking at the little terrace houses across the street. That was his view for the whole of his adult life, more or less, 25 years of his life, looking out of the bloody window, looking at the terraces.

Then, Eureka!! They came up with the idea of a home computer. This is what they bought, and this is only 50 years ago. The Rand Corporation believed they had struck gold. This is a nice computer and it will look good in the home. Be nice in the lounge wouldn’t it? Can you imagine having a home computer and Andrew Reynolds was standing on a stage at a seminar, telling you how to run a business from a computer that was in your lounge. You’d have to stay indoors, you’d have all that buzzing, electric stuff going on, and your hair would be standing on end…

That’s what it was like back in the mid 20th century, back when Andrew Reynolds Dad was struggling in business. That’s what they thought a home computer would look like. Today we know it’s not like that at all. You don’t have to have a great big room full of hardware. You can use a laptop.

That’s how Andrew Reynolds runs his Cash on Demand business on, his laptop. It gives him the perfect and total freedom to run the business from home or while traveling most places in the world.

Andrew Reynolds explains that his laptop goes everywhere he goes. And he can literally…when he’s ready… just open up the laptop turn it on and do a few emails and whatever else he’s got to do and download the orders and then go and have some fun. He’s not physically tied to being in one place.

It means you can make money virtually ANYWHERE in the world.

Andrew Reynolds teaches his students of the Cash on Demand course, how they can change their world by in effect having a mobile office.

Over to Andrew Reynolds…

Running a Cash On Demand business can fundamentally change your world. And my job this weekend is to do just that. It is to change your outlook on the whole of the way we are doing business.

So let’s make a start…”

The above is an excerpt from a student who attended the live presentation by Andrew Reynolds teaching his Cash on Demand students at the Entrepreneurs Bootcamp.

Andrew Reynolds became a self-made Millionaire at the age of 45 after starting a small business in his spare room at home - and became a Multi-Millionaire by the time he was 50, using a technique for making money that he shares in his book, Copy This Idea.

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