Extracts from a recent interview with Top UK Entrepreneur, Cash on Demand author and contributor to good causes Andrew Reynolds
One question Andrew Reynolds is asked regularly is ‘Andrew what is THE key component of the cash-on-demand system, the magic code that unlocks cash on demand success?
Andrew explained it to me:
“It’s important you know that what turned me from being the dreamer, the wishful thinking Andrew Reynolds I was ten or twelve years ago into the successful millionaire Andrew Reynolds I am today was the realisation that 90% of the success or failure of my product was down to one thing.
The KEY ELEMENT … the KEY COMPONENT, the absolute sure-fire path to cash on demand wealth is attributable to one and only one part of the system.
Your headline is the dealmaker or breaker. It’s absolutely essential.
Believe me – the headline you use in your marketing copy … whether in an advert, a web sales letter, a direct mail letter, email or whatever is by far and away the single most important component.
For want of a better term it’s your cash-on-demand master-switch.”
If you need proof, just look at Andrew Reynolds own success
Every week for the past TEN YEARS he’s banked an average of between £52,000 to £55,000 PER WEEK … EVERY WEEK
Because of AIDA. Who? Andrew Reynolds copywriting HEADLINES … are the ‘hook’ … which not only grabs ATTENTION and creates INTEREST then DESIRE in a reader INSTANTLY, but one which activates their buying mode – ACTION!!!!
Of course it’s your silent salesman – your sales copy (sales letter) that will win you your sales and make you the money. In fact Andrew Reynolds personally made well over £30,000,000 of business through his cash-on-demand marketing system ENTIRELY through the effectiveness of his sales copy.
The thing is though, without powerful compelling headlines your customers won’t even get as far as the sales copy.
Touch The Emotions Of The Reader, as Andrew Reynolds does…. use headlines that elicit an IMMEDIATE EMOTIONAL RESPONSE. Cash-on-demand headlines shouldn’t just be read, they should be felt…
Write what your reader wants to hear. Press their buttons and inspire them to keep reading!