A Live presentation by Andrew Reynolds from the Entrepreneurs Bootcamp 2007…excerpts by an Attendee…
If you are not familiar with the name Andrew Reynolds, I’ll start with a quick explanation. Andrew Reynolds was working for a house builder up until 1997, when he finally took the plunge into self-employment. Up until that time he had been searching for a couple of years for a business opportunity that worked…without success. However, when he attended a Seminar in America his life changed from that day.
Learning from a Millionaire American marketing guru who lived in Arkansas, Andrew Reynolds also became a Multi-Millionaire. And he has achieved this status by fine-tuning and following the system, which he has written into a home study course. This is the Cash on Demand Course, which has already nurtured students who are now Millionaires and Multi-Millionaires.
Now you know a little bit of who Andrew Reynolds is, let me tell you about some of the mentoring he gave to those attendees at the Bootcamp of which I was one…
After he had welcomed us all and told us a bit about some of the Marketing Experts who would be talking to us during the live event, he went on to tell us about the basics of his system, which is the Funnel System.
If you are a subscriber to the Cash on Demand Course you will already know this, but as Andrew Reynolds said during the live show, it’s probably worth just reminding ourselves of the business model so that we’re all on the same page.
The whole business works by you putting a lot of people into the top of your funnel. That’s what the Cash on Demand marketers call a front end product. By front end Andrew Reynolds means selling a little product with a 30 day money back guarantee. What’s special about the front end product is that it’s a relatively cheap product although it still has a high perceived value for your customers. The price for a front end product will be something like £69.95, that’s what your customers pay.
Having acquired these customers you then go back to them with an offer of what is termed in the Cash on Demand system, as a back end product.
What that means, is that the back end product is virtually any price, but it’s always higher than the price of a front end product. A typical product that Andrew Reynolds sells for instance is around £697 + VAT. However, Andrew Reynolds also has back end products that he sells for several thousand pounds.
How it works is that once you have acquired your customers, you can write to them with new offers as many times as you like. Once they are in the top of your funnel.
As Andrew Reynolds told us that morning he has other products, there’s one that retails at £3,997, in one of the niches he operates in. If you’re new to the Andrew Reynolds system which is explained fully in his Cash on Demand home study course, you may be wondering how much these products would cost you, seeing as you can sell for such high prices. Well, let me say right now, they don’t cost much. And I’ll explain more in a minute. But typically on that £3,997 product the cost to Andrew Reynolds is probably around £50 and he shows you how you can do the same.
That does not in any way mean that the customers lose out, far from it, they receive products that are of immense value to them. You’ll understand if you stay with me, so keep reading if you want to find out how to make a lot of money from a small outlay.
Right, so you can see how to make money. And you just keep going. It’s not going to be the same people every single time that buy the product, but you’ve acquired the names at the top of the funnel. They’re filtering through the funnel. Sometimes, you have a situation where somebody doesn’t buy something from you for three years. But you’ve dealt with them fairly three years ago. And then one of the offers you make, suddenly they decide it’s an offer they can’t refuse. The sky’s the limit.
Andrew Reynolds told us he’s got a £50,000 product. Very high end stuff, very top shelf. That’s how the funnel system works, that’s how Cash on Demand works.
So, how do we do this, how do we get people onto that funnel in the first place? How can you do it? Andrew Reynolds told us to jot this down…by offering niche market products to hungry crowds of buyers.
Andrew Reynolds explains he gets so many emails from people saying that they’ve got a great product and could he help them to sell it please. And Andrew Reynolds told us that one of these guys was in the audience so, he wouldn’t embarrass him by pointing him out, but he wanted to use what he’d done, as an example to explain something very important to us all. And as Andrew said, he gets loads of emails with people repeating this same mistake.
The mistake is a natural one to make, until you learn, so don’t be put off, that’s why all of us who are serious about making money subscribe to the Cash on Demand course. But, anyway, to continue with these emails…this guy emailed Andrew Reynolds saying, “I’ve developed this thing; I’ve worked on this for three years. We’re going to get 200,000 customers. Would you do marketing because I’m not quite sure how to market it? Now, it’s taken me three years. I’ve had a guy coding the thing and we’ve got this whole software thing and it’s going to be £29.95. Could you joint-venture this? ”.
So, what’s wrong with this? It doesn’t fit the funnel model. If Andrew Reynolds is doing joint ventures the only thing he wants to know is, what is the front end? What’s the back end?
Here’s the fundamentals…the types of products for a Cash on Demand business are this. As Andrew Reynolds told us all at the live seminar as we jotted it down, “We sell paper products. We sell books for example or reports or newsletters, any products that can be delivered on paper. We sell digital products – we sell DVDs, CDs, e-books, software, that type of thing, things that can be put together in a digital format. I mean how difficult is it for example, selling a CD product?”
Then Andrew Reynolds showed us a CD product. He explained it’s a really simple thing to do. You have a master of that CD. Customer sends you £39.95.
You’ve got the money. You put a blank CD, and what does that cost, a few pennies? You stick a blank CD into a CD writer and you burn a copy. Easy! Couldn’t be simpler.
Here’s a neat little method of turning that burnt CD into a professional looking packaged product. There’s a little piece of equipment you can get which actually puts the label on. So, it’s always centred and looks neat.
You just print off a label on your colour printer and stick them on with this ‘Press It’ tool. The case is easy as well. When you get an order you simply go down to the colour copy shop, take a copy of the cover and slide it in the CD case, job done. Or, even easier, if you have a scanner and colour printer, simply scan and print and trim and then into the CD case.
Before I go on any further, the little ‘Press It’ tool, you can buy it from Ebay for around £6.99. A tool that puts labels on, and you’re in business.
At the end of the weekend of the bootcamp, Andrew Reynolds actually gave us some products and one of them was a CD product which we can sell and we got those products for FREE. Andrew Reynolds told us that he didn’t want us to make up 500 and stick them in our garage. He told us the way to make money, is to focus on the advertising and then when you get a sale, copy the CD, stick a label on it, put it in a box and send it to your customer and just keep doing it this way with each customer. In other words, we get the money IN and then produce the product. It’s great, before the Cash on Demand system I’d never looked at marketing in this way. But as Andrew Reynolds told us, it’s not rocket science.
The other type of product that Andrew Reynolds sells through his Cash on Demand business is workshops. He did point out to us all, that he wasn’t suggesting we arrange some huge event in a large arena like this bootcamp. He wasn’t talking about £5,000 Master Classes where we teach you about business. As Andrew Reynolds explained people get very excited and jittery. One of the speakers for the weekend, Dominic was saying that a large proportion of the population don’t like to do public speaking. You don’t have to in order to run workshops. You don’t have to be the speaker. You can just organize. You’re just the publisher, the arranger of the workshop.
This is great news in more than the reason you don’t have to take your own workshops it also means the horizon suddenly is wider, because you don’t have to an expert in the subject of the workshop.
For example, say you were selling front end products related to art, paints, canvases, pastels in fact anything to with Art. How difficult would it be for you to put on a workshop where you get an artist, you get a room with some chairs and an easel in it, you put the two together and you stand in the middle and collect the cash?
Digital photography, Andrew Reynolds found a digital photography class. People go on weekends where they bring their camera, they sit in a room and are taught how to do digital photography. Belly dancing, how difficult would it be to get a belly dancing trainer, put them in a room, bring in the students, teach them belly dancing?
There’s all these little niche markets. And they’re nothing to do with business opportunities and nothing to do with ‘How to Make Money’ type products. And they’re not Internet marketing. But there are thousands and thousands of little niche markets and that’s what the Cash on Demand business is all about. It’s about developing a funnel, a funnel for each of these little specific niches.
So if you want to start a funnel on everything to do with drumming and another one which is all to do with belly dancing, you’ve got yourself a couple of little niches that you’re operating. And you can apply Andrew Reynolds Cash on Demand techniques to almost any niche market.